Tools
Our approach is tailored to the requirements of each individual project. We will highlight some of our used and tested tools which put children and young people at the forefront. This will allow them to have a voice and ensures that they are not harmed or upset by taking part in research by the message used.
Qualitative
- Group discussions together with the client
- In-depth interviews in the real life situation
- Diaries and homework tasks, make a magazine
- Ethnography, safari, home and context observation
- Accompanied walking, shopping of clubbing
- Ideation sessions, pressure cookers, concept lab
- Brainstorming in Game set up or Battle set up
- Online research communities after an offline tool
- Mobile research with smartphones
Quantitative
- Custom (proprietary) panels, kids advisory boards
- Online surveys
- Mystery shopping
- Face to face interviews on the spot
Consulting
- Moderating insight generation with stakeholders
- Concept clinic, training concept writing
- Role playing, Consumer shoes
- Meeting of Minds (experts)
- Brand planning and build platforms for activation
- Desk research, braindumps and create insight bibles