Fields

Fields

• Communication
• Media and Digital Media
• Advertising and Sponsorship
• New Product Development (NPD)
• Packaging and Design
• Creative Strategy
• Segmentation and mapping studies

Targets

Parents
Pre-schoolkids
Schoolkids
College kids
Family
Professionals

Vision

For each target we look at the family as a system, this includes the extended family such as grandparents, neighbours, childcare, professionals (sport-/hobby trainers and teachers).

Domains

SMALL has a more than average interest in food and drinks (education and marketing), new media consumption, toys, loyalty programs (retail).