Study on skin care products

November 2013 - In October we did a study on Dutch youth (12-15 years)  to learn more from skin care products: who buys, what media influences and who do they talk with. Boys were asked what brands and hairstyling products they use and the effect of hairstyling on their self-confidence. Girls were asked the same on make-up.

An amazing result was the trust youngsters have in the effect of skincare. One third claims it definitely helps and half of the sample says it quite helps. 9 out of 10 boys get self-confidence out of good hair and 8 out of 10 girls say they feel self-confident with make-up.

Please let us know if you want us to personally show your company the data and see what analysis we can make for insights. It is possible to have a tailor made report with the learnings and key conclusions of your brand and competitors for a SMALL price: €75,- (all-in).


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